General Manager – Guildford

Reporting to the Director of Operations, the General Manager is responsible for the development and implementation of the business strategy and the coordination of programs and initiatives for WA’s Construction Equipment Division – located in Guildford.

You will work closely with the executive team to achieve the optimum delivery of equipment sales, parts and service levels to achieve budgeted profit targets. A key component will be providing leadership to the state, promote a positive culture and high levels of staff engagement. Development of a safe work environment and an appropriate business and client focus within the state will be another core focus. This position has responsibility for the various functions of the State including Service, Parts, Sales, Administration, Maintenance, OHS, and Compliance. You will work in conjunction with the department management team departments to successfully manage and grow business within WA.

Duties and Responsibilities

  • Establish the marketing plans, key client strategies, and sales forecasts, and undertake market share analysis to
    ensure achievement of budgeted profit targets
  •  Review, authorise, and report on major quotes and submissions within WA.
  • Oversee Branch and Department Managers operational initiatives to ensure the business activities are
    contributing to the achievement of short and long-term profit objectives.
  • Prepare quarterly reviews of market conditions and forecast sales and market share if applicable.
  • Manage business forecasts, budgets, and reports on aspects of profitability, capital expenditure, and operational
  • Ensure compliance with company policy and legislative requirements at all times.
  • Maintain regular contact with key clients, suppliers, industry & government representatives and other internal
  • Undertake on the job coaching and mentoring with direct reports and ensure regular contact is made regarding
    business developments and performance.
  • Oversee and enforce safe working practices.

Key Attributes
Due to the technical and operational requirements of this role, we expect that the successful candidate will have a
background in the capital equipment market or other related industries. Other key attributes will include:

  • Tertiary or business related qualifications are desirable but not essential along with thorough knowledge of the
    construction equipment (or capital equipment) industry.
  •  Leadership skills in a specialized sales environment and excellent business and financial acumen.
  • A good working knowledge of equipment operations, mechanical functions, parts operations.
  • A working knowledge equipment specifications and industrial engineering principles.
  • Good understanding of financial reporting principles.
  • An effective listening and communication style along with the ability to engage people at all levels.
  • Strong organisational skills and a high attention to detail.
  • Self-motivated and punctual, with excellent time management skills.

If this role matches your skills, experience, and ambition, please follow the link to apply.


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CJD Equipment operates nationwide with strategically
placed Branches, Dealers and Service Centers throughout


CALL US ON 1300 139 804